Focus on the Students

Brand Standards

A brand is the identity of a specific product, service, business, or in our case band.  A brand can take many forms, including a name, sign, symbol, color combination or slogan.  The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.  Our goal in standardizing the band's brand is to consistently present our organization and what it stands for to people outside of the organization.   In addition, we wish to create unity among our stakeholders including students, parents, and community members.

Standard Colors

See the Standard Colors page for descriptions of our colors.

Our Logo

See the Our Logo page for downloads of our logos.

What a Logo Is and Does

  • A logo serves as visual shorthand for an organization, product, or service.
  • A logo is less important than the product it signifies; what it means is more important that what it looks like.
  • A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.

A logo is an icon, symbol, or brand mark. It is only by association with an organization, a service, or a product that a logo takes on meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.The role of the logo is to point, to designate—in as simple a manner as possible.

EPCHS Band Members

Contact us

Adam Schneblin
Director of Bands | Conductor, Symphonic Band
309.694.8300 | [email protected]
1401 E. Washington Street, East Peoria, IL 61611

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